Admittedly, these examples aren’t the most exciting designs but they do show a variety of business tools created to tie into the business’s value proposition. They create credibility, for instance, by working industry accreditation’s into the design, respect the legalities, or speak to the target market using relevant imagery, design motifs and colours. They have style guides behind them, some of which were developed by specialists, along with print guidelines so the whole marketing machine is well-organized to save time. While I understand that getting novel with design gets significant attention, I don’t usually get too fancy with business communications unless the brand calls for it. Straightforward administration, I’ve found, creates trust in business and novelty is a factor dependent on target market. So I approach the design challenge with a consistency-mindset instead.