SITE STATUS
  • Currently all systems go.
  • Shop is open.
  • Email response in 24 hours.
GRATITUDE

Thanks freepik, unsplash, and all those who’ve allowed me to use their work.

GOT A CREATIVE BONE(R)?
I do, and my newsletter is a tell-all account of how I do it, what comes out, and how you can get creative too. Hit yes!
Email:
First Name:
Last Name:
PRODUCT OR SERVICE QUERIES?
Image Not Found On Media Library

Click me to query any product in the store, find out about article syndication, or work with me.

WwwSiteLogo
WTS-WhiteCuppa-Logo-44px

You and I

I sat up in bed, stared into the dark, then wrote this on my phone. The idea was percolating all day in my mind, but wouldn’t realize because the concept I was given was trying to make too big an impression to the critical eyes that attend the annual ‘Proudly South African’ exhibition. I don’t like over-selling because it’s a poor reflection of value. Especially when it comes to brand, tooting your horn too loudly only comes across as smug and, instead of showing Dilano’s genuine skill with glass as the output of a smart alec, I thought I’d rather let people into the creative process as something that’s familiar to all of us. That’s a sincere impression of the hand-made value the Dilano brand has on offer. Besides it fitted well with the poetry format they wanted.

Included in the design instructions were to print a black serif typeset on good quality ivory paper so the look and feel was Cotillion, so the delegates who received this hand-made corporate gift would really feel like they received a personal one, like a debutante being introduced at the Cotillion ball is very personal.

Well that’s up-selling! The gift this poem was wrapped around was a hand-made glass paper weight. I unfortunately didn’t get a picture of it while convening with some of the other talent at the show but, who knows, maybe you’ll spot it on someone’s desk. Then you can ask them how the ball was!

Not bad for 5 minutes of work!

Skills:  Business, Writing

Leave a Comment

Your feedback is valuable for us. Your email will not be published.

Please wait...

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You and I | White Tea Studios
error: Content is protected!