Product & Brand Storytelling

You sold yourself on that haircut.
That's the power of a good story.

Hi, I'm Yousuf Tilly, creative consultant and strategic storyteller.

I help brands figure out what to say, how to show it, and get it seen. Decades of creativity taught me to think like an entrepreneur, work like an artist, and deliver end-to-end creative production without the agency overhead or freelancer headaches.

Brands who trust my creative judgement:

Business Stories

Stories are social glue that foster collaboration. I use them as a technology to blend research with marketing psychology, brand voice and creative direction into functional creative assets.

Content Creation

In content creation, I either create new stories or new perspectives by repurposing your existing articles, videos, presentations, etc. for evolving business objectives.

Production Capabilities

Then I produce your media in the format that’s effective for the platforms you want to be on. Same story but explainers teach, lifestyle ads inspire, podcasts create authority, etc.

Creative Consulting & Storytelling

How I help you to apply creativity

Ultimately, businesses and brands communicate with people so creativity doesn’t have to be fancy. The storytelling just needs to engineer the right experience for sales or customer support, or through the UI if you develop products.

Brand Narrative & Messaging

Brand differentiation by clarifying your brand's archetypes, values and core story to develop consistent messaging across every channel.

Content Strategy & Planning

Content costs so a strategy maps your messaging to business objectives, thenevery piece of content has a purpose and is measurable.

Video Scripts & Creative Direction

Conceptualizing and developing strong stories for your explainer videos, ads or brand films. Storyboards ensure you get what you expect, and I direct production to run smoothly.

Pitch Decks & Proposals

A pitch decks and proposals are stories with stakes. I'll sharpen your narrative and help with slide design to ensure the right message lands with your audience.

Campaign Ideation & Content Serialization

Launching, educating or promoting? Just as you stream TV in seasons, I'll weave the threads of your brand and product stories to build anticipation across platforms and formats like social, video, print, digital.

Ideation & Storytelling Workshops

Structured ideation gives your team creative direction and momentum rather than brainstorming without actionable content or assets that don't create value.

Creative Entrepreneurship

Brands I've built

As opposed to client projects, these are fully-fledged products or businesses that I’ve incubated on the value of story. Some grew on a hunch, others on data and iterative audience engagement. Explore them to see a portfolio of work.

PureStory.studio

Campaign-based storytelling for the social media platforms you want to be on. Predictable pricing and scope, and if you don’t have a clue about launching and selling, we’ll give you great ideas.

EyeHigh.co

Original and public domain wall-art as printed posters or ‘MagicStick’ – a stiff but featherlight paper that sticks. My unique hang-kit invention uses gravity to align pictures. Great for retail merchandizing.

Roman Slow

A music EP as a brand platform to reach audiences through the music they choose to listen to. The songwriter-led + AI production project is now available in music stores worldwide.

WTS Publishing

Responding to a publishing brief, the venture went on publish 5 titles in print and eBook. Thousands were sold, and I earned the Dept. of Arts and Culture publishing grant (SA). I wrote all of them.

Creature Craft

Over 800 home, clothing and merchandize products made from my artworks and fulfilled by print services in Europe, the America’s and Australia. The project was fun, but ultimately suffered low margins and is being migrated to EyeHigh.co as its successor using local supply chains.

Relatable

Printable greeting cards and envelopes with a twist in messaging that covered everything from birthdays to breakups. All you needed was scissors and the urgency to skip stationary stores. Write personal messages inside for a simple 5-minute solution to gifting. Initially on Etsy, soon to become a dept. on Eyehigh.

Working together

Trusted creative judgment, proven production capabilities.

This is where creative ideas come to life and get shipped. Whether you need strategic help on leveraging creativity for business objectives or storytelling to make your communications matter, I’ll guide you and tailor effective solutions for you.

Get help on:

Brand storytelling and messaging strategy
Content strategy and social media platform planning
Video script development and creative direction
Pitch deck refinement and presentation storytelling
Campaign ideation and multi-format content planning
Creative production — budgets, processes and quality

You sold yourself on that haircut. That's the power of a good story.