What you're wearing right now is a story you told yourself about who you are.

That’s what stories can do for your brand, products and services. Hi, I’m Yousuf Tilly, creative consultant and strategic storyteller. I help brands figure out what to say, how to show it, and get it seen.

Decades of creativity taught me to think like an entrepreneur and work like an artist to deliver end-to-end creative production without the agency overhead or freelancer headaches.

Brands who trust my creative judgement:

Value Proposition

Stories are social glue. They foster collaboration. I use it as a technology to blend research with marketing psychology, brand voice and creative direction into one functional system.

In content creation, I either create new stories or new perspectives by tying together your existing articles, videos, presentations or anything really.

Then I execute your media in any format you need: videos, websites, static ads, illustration, podcasts – whatever works for your business objective.

Creative Entrepreneurship

Brands I've built

As opposed to client projects, these are fully-fledged products or businesses that I’ve incubated on the value of story. Some grew on a hunch, others on data and iterative audience engagement.

PureStory.studio

Campaign-based storytelling for the social media platforms you want to be on. Predictable pricing and scope, and if you don’t have a clue about launching and selling, we’ll give you ideas.

EyeHigh.co

Original and public domain wall-art as printed posters or our unique ‘MagicStick’ that practically hangs itself using gravity. For retail use-cases, it’s presentation quality is great for in-store merchandizing.

Roman Slow

A music EP as a brand experiment that allows brands to reach audiences through the music they choose to listen to. The songwriter-led + AI production project is now available in music stores worldwide.

WTS Publishing

Responding to a publishing brief, the venture went on publish 5 titles in print and eBook. Thousands were sold, and I earned the Dept. of Arts and Culture publishing grant (SA). I wrote all of them.

Creature Craft

About 800 home, clothing and merch were made using my artworks and fulfilled by print services in Europe, America and Australia. The project was fun but ultimately suffered low margins and was closed. EyeHigh is its successor.

Relatable

Printable greeting cards and their envelopes with a twist in messaging that covered everything from birthdays to breakups. All you needed was scissors and the cards were personalizable. Changes in Etsy’s policies made the project unfeasible and it was shelved.

Working together

Trusted creative judgment backed by proven production capabilities.

This is where creative ideas come to life and get shipped.

As a creative consultant I can advise you on optimizing creative operations or, on the dreamier side, help to conceptualize and strategize your next creative product.