Animating Common Sense
Creativity can sometimes be a wild adventure. Once I worked with a mathematician, and on these animations it was with a nuclear physicist. When we conceived this video, we were discussing Dr. Forstner’s very logical book on process management. I appreciated especially because creativity is literally walking into the unknown.
Here that unknown was the strategic challenge in writing the screenplays, which was to convince the audience that they didn’t need an MBA to make the pieces of their business fit together. Boiling a big concept like that into simple visuals and VO to make an exciting animation was complicated. I was lucky to have worked with talented animators. They allowed me to direct the motion picture off the page and used their own creativity to add the winking eyes, pops and swirls to bring my illustrations to life.
I appreciated that because it reflected the vision Dr. Forstner had one day while in a taxi in Mumbai. As they pulled up to a stop, an entire family was living in the entrance of a shop alongside. They were, that morning, preparing the kids for school. The vision was to give those kids a future, the strategy to get them an education, process-wise Mum brewed the breakfast just the way kids liked their stomachs to be kept filled, and ultimately those kids realizing success in the future would prove the family’s vision for a better life. Neat huh, as a business model in a nutshell?
We made multi-lingual versions too, which inspired some ingenious production tricks as we worked with people around the world, which proves that risking safety to walk into the unknown can be the most productive experiences.
Besides I popped my animation cherry on these videos and it was all worth it. I was told the videos received much praise at an International Management Conference in Singapore.