the Power Of Story

You sold yourself that haircut.
What about your brand story?

Hi, I'm Yousuf Tilly, creative consultant and strategic storyteller.

I help brands figure out what to say, how to show it, and get it seen. Decades of creativity taught me to think like an entrepreneur, work like an artist, and deliver end-to-end creative production without the agency overhead or freelancer headaches.

Brands who trust my creative judgement:

Value Proposition

Stories are social glue. They foster collaboration. I use it as a technology to blend research with marketing psychology, brand voice and creative direction into one functional system.

Content Creation

In content creation, I either create new stories or new perspectives by repurposing your existing articles, videos, presentations, etc. for evolving brands or business outcomes.

Production Capabilities

Then I execute your media in any format you need: videos, websites, static ads, illustrations, podcasts – whatever is effective for your business or brand objective.

Creative Entrepreneurship

Brands I've built

As opposed to client projects, these are fully-fledged products or businesses that I’ve incubated on the value of story. Some grew on a hunch, others on data and iterative audience engagement. Explore them to see a portfolio of work.

PureStory.studio

Campaign-based storytelling for the social media platforms you want to be on. Predictable pricing and scope, and if you don’t have a clue about launching and selling, we’ll give you great ideas.

EyeHigh.co

Original and public domain wall-art as printed posters or ‘MagicStick’ – a stiff but featherlight paper that sticks. My unique hang-kit invention uses gravity to align pictures. Great for retail merchandizing.

Roman Slow

A music EP as a brand platform to reach audiences through the music they choose to listen to. The songwriter-led + AI production project is now available in music stores worldwide.

WTS Publishing

Responding to a publishing brief, the venture went on publish 5 titles in print and eBook. Thousands were sold, and I earned the Dept. of Arts and Culture publishing grant (SA). I wrote all of them.

Creature Craft

Over 800 home, clothing and merchandize products made from my artworks and fulfilled by print services in Europe, the America’s and Australia. The project was fun, but ultimately suffered low margins and is being migrated to EyeHigh.co as its successor using local supply chains.

Relatable

Printable greeting cards and envelopes with a twist in messaging that covered everything from birthdays to breakups. All you needed was scissors and the urgency to skip stationary stores. Write personal messages inside for a simple 5-minute solution to gifting. Initially on Etsy, soon to become a dept. on Eyehigh.

Working together

Trusted creative judgment backed by proven production capabilities.

This is where creative ideas come to life and get shipped. Whether you need strategic help on leveraging creativity for business objectives or storytelling to make your communications matter, I’ll guide you and tailor effective solutions for you.

You sold yourself that haircut. What about your brand story?